This checklist for promotions is the one that we use with our clients.
With this list of processes to implement online promotions you will learn:
- Understand what to do in order to create a campaign identity
- Follow a process to create your copy
- Plan your Point-of-sale material (POS) creation, in case you want to create the promotion for supporting POS sales
- See the steps to create a promotion website
- How to tackle the legal needs for online promotions campaigns
This checklist is useful both if you create your promotions with an agency and if you implement them totally in-house.
We have created this checklist having into account everything that we have learned from several years of experience in ideation, design, implementation and management of online promotions.