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Consumer Marketing Strategies: Cashback Promotions or Rewards?

Posted by Roger Bretau on 23-Apr-2018 07:50:00

Both cashback promotions and rewards are effective consumer marketing strategies. But, which one is right for your business. To help you decide, we are going to discuss cashback promotions and rewards in detail.


Why cashback instead of discount in consumer marketing

Posted by Roger Bretau on 19-Apr-2018 07:50:00

Not only is new technology revolutionising how we live, it is also changing how businesses market to new customers. An example of this change is the increased use of cashback promotions. Here’s why businesses today are preferring cashbacks over traditional discount.


4 online promotions trends every marketing manager and sales manager should know

Posted by Roger Bretau on 16-Apr-2018 07:50:00

If you want your company to stay relevant, then pay attention to the current trends in sales promotions which includes online promotion trends. Here are 4 online promotions trends that every marketing manager and sales manager should know.


How to make online promotions that work for consumer marketing

Posted by Roger Bretau on 22-Mar-2018 11:27:56

One of the most effective ways to increase sales and build customer satisfaction is sales promotions and successful companies know this well.

They have been using sales promotions for years and years to great success. With so many ways to promote your business, there’s no need for you to suffer from sluggish revenue.


Hardware commoditization: 4 ways to sustain demand & differentiation

Posted by Jordi Marca on 07-Oct-2016 09:33:25

Whether you lead the marketing function for a phone manufacturer, a home appliances brand, a consumer electronics producer or a wearable start-up, you might feel overwhelmed by the ramping commoditization that your product is experiencing. Not only your product features do not stand out from the crowd, your product might not even be recognizable when put side-by-side with its competitors. You might even struggle to define a unique selling proposition (USP) to your audience. 


About this blog

We think and write about inbound marketing, digital revenue, digital customer promotions, digital sales & marketing planning. 

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