Inbound marketing & digital revenue

A specific range of services under the 3 key areas of demand creation, inbound marketing and conversion, that gathers relevant traffic and converts it to customers, which will be the proof of building successful digital strategies and their developments.

Content marketing

Content strategy planning from creation to distribution & analysis, based on: SWOT analysis, client content audit, content gap analysis, content marketing goals & KPI's definitions, content plans timelines, content creation including blogs, social media, building offers or gated content, so that organic traffic is generated, online reputation is built, and your brand is in the conversation.

SEO

Precise & rigorous on page SEO, keyword in-depth research, SEO content build and adaptation, SEO on-page optimization, SEO follow up and overseeing.

Pay-per-click, display and programmatic

Pay-per-click campaigns creation on Google Adwords, Facebook, Twitter, LinkedIn and other social relevant platforms, aimed at conversion with effective call to actions. Online display advertising and programmatic campaigns planning.

Web design

Web design under the growth driven design methodology. On going A/B testing for content optimization. Website pages set up & publishing for result optimization so that your website is treated as an evolving organism that will serve your business goals and target and not as a lottery ticket.

Link building 

Link building strategy set up. Identification of authoritative key bloggers, Twitter and LinkedIn industry, thought leaders, link building strategy lock down.

Marketing automation & email marketing

Email templates creation, marketing automation and sequential communication set up & implementation, so that your brand is impacting the right person, with the right content at the right time, so the actions are aligned with your lead readiness.

Key clients

acer.png haier.png gigaset.png tomtom.png wacom.png

Key team members

Jordi Marca
CEO
Nolwenn Le Querré
Account Director
Eleonora Di Francesco
Account Manager Italy
Alessandro Aiello
Creative Director, Graphic and Web Designer

Digital customer promotions

Customer promotions that drive demand, both aimed at the end customer (consumer and B2B) and distribution channels (retail & B2B channels).

One-off promotions  

More than 150 different & specific digital & trade promotions to generate positive revenue interventions in your distribution channels, both retail & B2B. One-off promotional interventions such as cash-back operations, sweepstakes or contests.

Promotion clubs

Promotion clubs where only members have access to exclusive promotions.

Customer loyalty

Point-based loyalty programs, aimed both at your distribution channel and at your consumer allow you to increase control of your client relationship and loyalty. 

Key clients

asus.png esselte.png genove.png gopro.png pioneer.png lenovo.png
pioneer-dj.png tomtom.png

Key team members

Nolwenn Le Querré
Account Director
Eleonora Di Francesco
Account Manager Italy
Alessandro Aiello
Creative Director, Graphic and Web Designer

Digital strategy services

Digital strategy development and organizational digital focus.

Digital sales & marketing planning

Online strategy planning, gap analysis, online go to market plans combined with traditional channels, KPI establishment, measurement and follow up, ROI analysis, conversion path building, buyer persona development, and customer journey overall treatment and strategy.

Sales & digital marketing alignment

Sales process & digital originated sales training coaching for a better alignment, based on the inbound Connect / Explore / Advise / Close methodology,  Smarketing (sales & marketing integration) methodology implementation,  CRM management, customer database segmentation, lead management & nurturing.

Key clients

haier.png norton.png wacom.png

Key team members

Jordi Marca
CEO
Nolwenn Le Querré
Account Director