A specific range of services under the 3 key areas of demand creation, inbound marketing and conversion, that gathers relevant traffic and converts it to customers, which will be the proof of building successful digital strategies and their developments.
Content strategy planning from creation to distribution & analysis, based on: SWOT analysis, client content audit, content gap analysis, content marketing goals & KPI's definitions, content plans timelines, content creation including blogs, social media, building offers or gated content, so that organic traffic is generated, online reputation is built, and your brand is in the conversation.
Precise & rigorous on page SEO, keyword in-depth research, SEO content build and adaptation, SEO on-page optimization, SEO follow up and overseeing.
Pay-per-click, display and programmatic
Pay-per-click campaigns creation on Google Adwords, Facebook, Twitter, LinkedIn and other social relevant platforms, aimed at conversion with effective call to actions. Online display advertising and programmatic campaigns planning.
Web design under the growth driven design methodology. On going A/B testing for content optimization. Website pages set up & publishing for result optimization so that your website is treated as an evolving organism that will serve your business goals and target and not as a lottery ticket.
Link building strategy set up. Identification of authoritative key bloggers, Twitter and LinkedIn industry, thought leaders, link building strategy lock down.
Marketing automation & email marketing
Email templates creation, marketing automation and sequential communication set up & implementation, so that your brand is impacting the right person, with the right content at the right time, so the actions are aligned with your lead readiness.