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Clients

These are Gotoclient's key clients. We're proud to work with them

Norton Haier Pioneer Lenovo TOMTOM Wacom
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Strategy development

Creation of a go-to-market strategy for a key product launch.

Goals

  • Build the foundations of a successful launch.
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Integrated channel activities

We’ve run several campaigns for Norton that integrate channel activities. From on-device-demos for mobile operators retail channels, to B2B engagement programs and channel incentivation for Bouygues, Orange and Proximus.

Goals

  • Drive channel engagement.
  • Create evangelization tools for Norton Mobile Security products.
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Loyalty programs: ‘El Puntazo de Norton’

Creation of several loyalty programs aimed at the IT channels.

Goals

  • Drive seasonal sales.
  • Increase channel capillarity.

Key team members involved

Jordi Marca
CEO
Nolwenn Le Querré
Account Director
Alessandro Aiello
Head of Design
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Inbound marketing

Creation of an inbound content driven platform, aimed at the hotel market in order to generate B2B leads and sell big air conditioning projects.

Goals

  • Generate B2B leads coming from the hotel market.
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Launch of Haierstore.com

From conceptualization to bringing it to reality, Gotoclient has worked with Haier so that haierstore.com could be launched. Haierstore.com is build on a number of platforms, including Magento, WordPress and RunRunPromos.

Goals

  • Bring to life a brand-led eCommerce platform for Haier.
  • Have a seamless integration with many others platforms.
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Haierlab.com

Haierlab.com has operated for more than 2 years as an inbound platform / community for Haier, so that consumers had a direct relationship with the brand. Haierlab.com was built on the philosophy of being a consumer led platform for the consumer, under Haier’s brand.

Goals

  • Establish a direct relationship with consumers.
  • Position Haier as a consumer electronics brand.

Key team members involved

Jordi Marca
CEO
Nolwenn Le Querré
Account Director
Alessandro Aiello
Head of Design
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Resintonizate / Activate

Since 2011 and for the 6th time we have launched integrated digital consumer promotions under the Resintonizate / Activate name, aimed both at the eCommerce channels and the traditional retailers. While Pioneer’s home audio product were irrelevant in the mass consumer channels in 2011, the brand is now a key player.

Goals

  • Create overarching integrated campaigns that drove market share.
  • Create a consistent story so that the distribution channels pout efforts behind it. 
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Loyalty programs

Establishment of several loyalty programs aimed at the car audio, with excellent results in terms of sell-though and sell-out.

Goals

  • Drive channel purchase and sell out.
  • Create channel engagement.

Key team members involved

Nolwenn Le Querré
Account Director
Alessandro Aiello
Head of Design
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Digital promotional platforms

Lenovo has charged Gotoclient to run their prontomotorola.com platform so that Italian consumers had a reference point for all Lenovo’s Motorola promotions.

Goals

  • Provide demand creation tools with a reason to buy.
  • Drive sell-out.
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Integrated localization & field marketing activities

Creation of a Lenovo ambassador team that cover the Italian market and generation of localized marketing assets.

Goals

  • Help the establishment of Motorola and Lenovo brands in the Italian telephony market. 

Key team members involved

Jordi Marca
CEO
Eleonora Di Francesco
Account Manager Italy
Alessandro Aiello
Head of Design
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TomTom Soddisfatti integrated campaign

From conceptualization to reality, Gotoclient has established the integrated TomTom Soddisfatti campaign for TomTom’s sport watches, with string focus on PPC campaigns and a strong buy-and-try reason to purchase for the consumer.

Goals

  • Increase penetration in the sport channel.
  • Raise sales out.
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Telepass program

Creation of a strong end user program in collaboration with the Telepass brand. For 3 years, everyone buying a TomTom satnav device in Italy had the opportunity to obtain toll credit from Telepass.

Goals

  • Create an overarching program with strong sell out drive.

Key team members involved

Jordi Marca
CEO
Max Valls
Account Manager
Alessandro Aiello
Creative Director, Graphic and Web Designer
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Inbound marketing

Development of an inbound marketing program with strong focus on content for Wacom’s electronic signature projects, aimed at insurance, logistics & healthcare verticals.

Goals

  • Generate a B2B lead generation platform.
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Social strategy development

Gotoclient gave Wacom EMEA social strategy insights back in 2010, with a strong goal of creating a base community for Wacom’s products.

Goals

  • Create social community.

Key team members involved

Jordi Marca
CEO
Marta Terricabras
Account Manager
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DJ Oficial Contest

Creation of the II editions of the official Pioneer DJ contest in Spain. Showing a huge success, more than 300 DJs per edition created their mixes specifically for the contest, uploading them in the public mix wall.

Goals

  • Obtain visibility on DJs usage products.

Key team members involved

Max Valls
Account Manager

What they say

I find in Gotoclient one truly reliable partner, always ready to achieve their goals, made of a team of doers…

Marcos Viladomiu, Country Marketing Manager, Logitech Ibérica

Some of the jobs I’ve tasked them with were not easy at all. Gotoclient’s team has always been extremely supportive, reactive and proactive in achieving their goals.

Philippe Luneau, Marketing Manager EMEA, Symantec Europe

Their out-of-the-box and let’s-make-it-happen attitudes, combined with their strategical thinking and savoir-faire in client management, were key to conceive, set-up and give birth to the project. 

Carles Aragonés, MKT Communication & New Channels Development, Haier

Not only their team did embrace the new directives, but they provided a number of value added elements. I give Gotoclient my highest recommendation.

Roberto Testa, Marketing Director, Symantec Ibérica

Their response to our needs was outstanding. They were able to develop a winning strategy.

Jaume Carné, Country Manager Iberia, Wacom

Their knowledge on promotions is phenomenal. We have been thrilled to work with them.

David Boix, Channel Marketing Manager, Epson Iberica